Welcome to the future of plant based: naturally nourishing and 100% clean.
Every step from farm to you is sustainable
and saving our planet’s resources.
Our 100% clean promise has three principles:
1. CLEAN INGREDIENTS Our organic oats are grown sustainably by family farmers in Scandinavia — and now also in the U.S.— who know how to preserve the many health benefits of whole grain oats, and never use harmful herbicides like glyphosate.
2. CLEAN PROCESS
A revolutionarily simple process that keeps all the beneficial nutrients of whole grain oats intact. No chemicals, no enzymes. Nothing natural is removed, nothing artificial is added.
3. CLEAN LABEL No processed sugar or sugar substitutes, no food gums, pectin, citric acid, synthetic vitamin mixes or industrial phosphates.
When the main ingredient is love, there’s no room for harmful ingredients.